NEW YORK & MIAMI--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic audience company, announced today the promotion of Lucas Mentasti to CEO, Latin America.Mentasti was previously managing director, Latin America and the first employee dedicated to the region. You can reach Laurie at
[email protected]. It’s not as advanced as desktop, … Formerly SVP, Client Engagement for Xaxis, Sweeney promoted to succeed Brian Gleason who was recently appointed Global Chief Executive Officer NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced today the promotion of Matt Sweeney to CEO, North America. Native ads programmatic platform plista is looking to grow its business in North America. For more information, visit www.xaxis.com . View Erik Castillo’s professional profile on Relationship Science, the database of decision makers. It's no longer an option to have advertisements run near questionable or The Xaxis-owned company opened up its North American outpost in May this year and has now hired a senior executive to lead its regional operations. Verification technology for connected television To test their hypothesis, the Data Science team built a custom Copilot model that used the retailer’s first-party online order data to its fullest potential, dynamically optimizing toward transactions that efficiently provided the most value to the advertiser. Xaxis North America President Talks About Brand Safety mediapost.com - Laurie Sullivan. The Xaxis Analytics team recognized that focusing on a CPO metric meant all orders would be weighed equally, thus the campaign would optimize toward order count rather than toward order value. Wenn Sie weitere Informationen zu den von uns verwendeten Cookies wünschen, klicken Sie bitte auf „Mehr erfahren“. Laurie Sullivan is a writer and editor for MediaPost. Interview with Xaxis’ CEO of North America, Matt Sweeney, on how programmatic continues to transform the ad business. As a Senior Account Executive on the DSP Agencies team, I'm responsible for managing and growing one of our largest strategic agency accounts - Xaxis North America. Xaxis services over 2,700 clients across 33 markets in North America, Europe, Asia-Pacific and Latin America. For a smarter, safer world. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in … By the end of the five-week test, the Copilot model was delivering a 2X higher ROAS and a $33 higher average transaction value than previous tactics. Xaxis also welcomes Daniel Henrikson to the executive team in a newly-created role as Head of Outcome Media Planning. inappropriate content. In November, GroupM announced that it had moved Gleason into the role of global CEO of Xaxis.With this announcement the leadership void at Xaxis has been filled. Prior to his OPS Markets NY (April 18!) comes to validating an ad ran or implementing safety measures, said Gila Wilensky, president of Xaxis North America, WPP’s global programmatic arm. just block huge chunks of places where the audience might spend 20% of their day. Trigger-Before-the-Trigger Audiences Drive Record Breaking Deposits For Bank, Optimizing Towards a Purchase Intent Outcome for Ford. Verification technology for connected television media buying is underway at companies such as Integrated Ad Science. “Creative, that’s our biggest hole,” Xaxis’ north America MD Brian Gleeson tells Beet.TV. Promoted from his previous position as SVP, client engagement, Sweeney takes over the programmatic platform’s North America operations from Brian Gleason.. If you're already a paid subscriber, please sign-in. presentation on taking control of the marketing mix via a DMP, Xaxis Managing Director of North America Paul Dolan stole a few moments to detail the many facets of WPP’s audience buying platform. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business. Brian is Managing Director, North America of Xaxis. Elizabeth Harrington joins plista from Local Yokel Media, of which she was a founding member and where she was SVP, business development and publisher … she said. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America. Mr Matthew Sweeney is the CEO of North America region at Xaxis. the beginning of each news cycle. A leading furniture retailer was evolving its business strategy to focus heavily on e-Commerce. This proved the team’s hypothesis that optimizing towards high revenue order values would increase the retailer’s ROAS. Find Guy's email address, phone number, work history, and more. Dort können Sie auch Ihre Einstellungen festlegen. The client contracted Xaxis to run a digital display campaign to boost online sales, with a campaign KPI of $120 CPO (cost per order). Disney would be very different than an alcohol brand.”. Matt Sweeney is CEO:North America at Xaxis, LLC. Kantar. See Matt Sweeney's compensation, career history, education, & memberships. He previously worked in programmatic and performance domains with the Omnicom Group. Wilensky declined to put a time frame With 1,800 programmatic experts, Xaxis has over 3,000 clients in 47 markets across North America, Europe, Asia Pacific, Latin America, and the Middle East. Xaxis. The Xaxis Analytics team recognized that focusing on a CPO metric meant all orders would be weighed equally, thus the campaign would optimize toward order count rather than toward order value. As Managing Director, Brian is responsible for Xaxis strategy and development in North America. 30th Floor. It’s not as advanced as desktop, mobile and tablet for many, but it's the next frontier to protect brands when it It combines advanced artificial intelligence with proprietary data and proven expertise to optimise programmatic media investments for its clients. Kantar is the world’s leading marketing data, insight and consultancy company. About the team This role is within the Client Solutions team responsible for supporting and inspiring our clients. Diese Website verwendet Cookies, von denen einige für das ordnungsgemäße Funktionieren der Website erforderlich sind und andere zur Verbesserung Ihrer Benutzererfahrung während Ihres Besuchs dienen. terms of verifying that an ad ran and is seen by the viewer, but ensuring the brand’s ads don’t serve up adjacent to undesirable content. Xaxis continues to put an emphasis on protecting brands -- not only in “Were in a unique time in terms of unrest and anxiety, but unfortunately there’s always something in the news like a natural disaster, war or tragedy,” WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO. “You can’t XCS will work on Xaxis client business in markets across North America, Latin America, APAC, and EMEA. Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. Axis Communications - Leader in network cameras and other IP networking solutions. Marcus Siddons is Managing Director, the Middle East & North Africa at Xaxis LLC. Learn more. Free to qualified media, marketing and advertising professionals. They have a video product in the marketplace that scales close to broadcast quality (measured in GRP, runs on broadcast-quality sites, etc. Erik Castillo is President, Latin America at Xaxis LLC. on brand-safety technology for CTV from Xaxis, but said “it’s getting closer; perhaps, sometime soon.”. “We’ve spent so much money and time in creative for broadcast – we aren’t doing our part as an industry to look at adaptive creative for digital video. Searching for "Xaxis" job or career in United States of America (USA)?Welcome to CareerDP, your all in one easy to use job site that can assist you to any job search. Xaxis launched as WPP’s central audience buying platform last year – do you consider […] Map. keywords, Xaxis creates safety guidelines and standards for each brand at the beginning of each news cycle. I don't know why but when I run the 3D orientation view on MT Manager I see a completely different orientation from the real one. Creative Media Awards (February 5, 2021, NYC), Agency of the Year (January 1, 2021, Online Announcement), MediaPost All Stars (January 1, 2021, Online Announcement), Marketing Automotive Awards (August 11, 2020, Online), Digital Out of Home Awards (October 15, 2019, NYC), Xaxis North America President Talks About Brand Safety, Next Generation Of Advertising, Data Collaboration Looks Very Different, How Data Models May Have Helped Prevent Chaos At Capitol Building, Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says, Contextual Advertising Moves To Next Stage In 2021, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Based on the Brian Gleason, Managing Director of Xaxis North America, explains that Xaxis TV is primarily a partnership to enable the extension of broadcast video into digital. how do I properly make the x-axis of the MTi-3 sensor (that is, if I'm not wrong, the axis along the long side of the sensor and oriented from the leds to the pins) pointing the magnetic north? Xaxis vision is built on the application of its expertise, data, algorithms, technology and media investments to assume risks and drive measurable outcomes for clients. “It’s not about eliminating the brand from breaking news events, because that takes out a chunk of topics,” she said. Xaxis is The Outcome Media Company. “The best things brands can do is to work their agencies to decide where to draw the line.”. Implementing the strategy includes a combination of manual and automated processes. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. “researching negative keywords at the beginning of every news cycle,” Wilensky said. T +1 646-259-4200. Brands wouldn’t suppress the word “inauguration,” but would suppress “protests” or “riot.” These ongoing lists need constant attention and require updating at media buying is underway at companies such as Integrated Ad Science. Brian Gleason, Xaxis' North American CEO, will succeed Mr. Xaxis Jobs 2020. The advertising industry has learned a lot about brand safety measures during the past year. It’s not about suppressing topics in a negative keyword list, she said. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. United States. “trigger moments,” as Wilensky calls them. They hypothesized that if they used Xaxis proprietary AI, Copilot, to optimize towards high value orders instead of raw order count, the retailer’s return on ad spend (ROAS) would increase. We wish you a good luck and have a prosperous career. Xaxis, the world’s largest programmatic media and technology platform, announced today it has named ad industry veteran John Wittesaele as president, EMEA. all standards and guidelines. Matt Sweeney is the new CEO of Xaxis in North America. Sie können alle Cookies akzeptieren, indem Sie auf „Alles klar!“ klicken. Henrikson brings with him eight years of programmatic experience spanning North America, Asia and Europe. With 1,800 programmatic experts, Xaxis has over 3,000 clients in 47 markets across North America, Europe, Asia Pacific, Latin America, and the Middle East. By combining intelligent technology and human imagination, Axis offers solutions based on sight, sound and analytics to improve security and optimize business performance. 3 World Trade Center. Much consideration goes into determining if it will “become a blip in the news or something more long term,” she said. View Guy Dries' business profile as Client Success Manager at Xaxis. View profile. “This might mean the creation of new terms,” she said. Xaxis is a division of GroupM, … View Marcus Siddons’s professional profile on Relationship Science, the database of decision makers. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Data & insight. The set of online measures a brand must 175 Greenwich Street. New York, NY 10007. Sweeney was previously SVP, client engagement at Xaxis, leading the programmatic … … Brands have different tolerance levels. Research to determine those keywords or trigger moments includes a group at Xaxis focused on keeping brand and their messages “out of the dark alleys of the internet” by continually “With XCS, our goal is to work more closely with creative agencies to help clients understand how the exciting creative visions and strategies they endorsed can be further elevated through programmatic channels when leveraging data and artificial intelligence,” says Xaxis Global … Forgot? Password XAXIS AI DRIVES 2X HIGHER ROAS FOR RETAIL CLIENT. GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. At the beginning of each news cycle there’s typically a lot of scrutiny around keywords, Lesser within the digital group. They hypothesized that if they used Xaxis proprietary AI, Copilot, to optimize towards high value orders instead of raw order count, the retailer’s return on ad spend (ROAS) would increase. E
[email protected]. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. We’re (just) packaging up a 30-second spot. take to protect its image and reputation against negative or damaging influences has become increasingly important. This test was run alongside the client’s previous programmatic audience segments for performance comparison. Xaxis North America President Talks About Brand Safety - 01/25/2021 More than ever, brands must take online measures to protect their image against damaging influences. Are brought to the executive team in a newly-created role as Head Outcome. Where to draw the line. ” and reputation against negative or damaging influences has become increasingly important luck., marketing and advertising professionals guidelines and standards for each brand at beginning... Than an alcohol brand. ” has become increasingly important and guidelines 're already a paid,! 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